Introduction

What Is Digital Marketing?

Principles of Digital Marketing

 Traditional Vs Digital Marketing

 Digital marketing – Benefits, Distinctions

 Components of online marketing

 Digital marketing – Trends, Platforms, Strategy

 Career opportunities

 What is domain? How to register Domain?

 Web Hosting,

Types of Web Hosting

 Websites Vs Portals Vs Blogs

 Dynamic / Static Websites

Building a Digital Foundation 

Online marketing – planning and success

Defining your target market

Online marketing measurement

Planning a Web Site for Online Marketing 

Site map, Site components

Wireframing

Elements of a successful site

Home page best practices

Optimizing Web Site for Online Marketing 

Web site platforms

Mobile sites

All about Domain names

Choosing a right hosting company

Analyzing the Website

Web site maintenance / management

Search Engine Optimization (SEO) 

Introduction to SEO

History of Google

What is Search Engine? How they work?

Types of Search Engines

Search Engine Algorithms & Updates

Installing WordPress in domain

Installing plugins to SEO

Keywords – Types, Analysis tools

Preparing & analysing keywords

Best keyword research tools

On page / Off page Optimization

Link building strategies

Prerelease list

Bookmarking sites

Blog commenting

Google hacking URL technique

How Page Ranking is done?

Domain authority

Reports & SERP management

Search Engine Marketing (SEM) 

Search engine optimization (SEO)

Paid search

Local search

Link building In-depth

Google AdWords 

Introduction to Paid Marketing

Google AdWords account

Billing settings

Types of Campaigns

PPC Campaign Setup

AdGroups and Keywords setup

Bidding strategies

AdRank

Quality Score Optimization

AdWords Ad Formats

Ad Extensions

AdWords tools

AdWords Editor Tool

Social Media Marketing (SMM)

Social media

Social networking

Setting Social objectives

Creating right profile & settings

Social Media strategy

Facebook marketing

LinkedIn marketing

Twitter marketing

Google+ marketing

Social Media Optimization (SMO) 

Social networking

Blogging and micro blogging

Video sharing

Social shopping and opinions

Social news & social bookmarking

Social events, Wikis

Blogging

To blog or not to blog?

Blogging succes

Blog content creation ideas

Online Advertising

Search ads, Display ads

Affiliate marketing

Social media advertising

Local advertising

Email advertising

Online Marketing Strategy Google Analytics

Purpose of website analytics

Tools for website analytics

Installing Google Analytics

Basic terminology and KPI’s

 

SEO, SMO, SEM

Internet and Search Engine Basics

Keywords Research and Analysis

On-Page and Off-Page Optimization

Reports and Management

Social Bookmarking & Social Media Networking

Video Marketing

Blogging

Adwords Account Setup, Ad groups and Keywords, Ads Format and Ad Guidelines

MOBILE SEO

Tools:Photoshop, Premiere pro, Fundametals of HTML & CSS, Google Analytics and Google Adwords

Glossary of Email Marketing

kinds of Email Marketing

How to create world-class emails?

Basics of Email Marketing

metrics of Email Marketing

Software of Email Marketing

 

Digital Marketing –
Introduction

What is Digital Marketing

Why Digital Marketing is Important

Traditional Vs Digital Marketing

Advantages of Digital Marketing

Search Engine

What is Search Engine

What is Search Query

Types of Search Queries

Functions of Search Engine

Domain

What is Domain Name

Domain Extensions

How to find a Domain

Registering a Domain

Hosting a Website

Selecting Hosting Plan

Selecting Theme

Installing Software

Go Live

Keyword Research

What is a Keyword

Types of Keywords

Why Keyword research is Important

Keyword Research Techniques

Keyword Research Tools

Mapping keyword to your Website

Competition Analysis

Website Design

Searching for Domain

Domain Registration

Web Hosting Types

Web Hosting Plans

Installing WordPress

Installing Plugins

Creating Web Pages

User Levels

Creating Users

Website Go Live

SEO – On Page Techniques

What is SEO?

What are Search Engines?

How Search Engines Work?

Search Results and Positioning

Benefits of Search Position

Stakeholders in Search

Mechanics of search

Tags

Title

Meta

H Tags

URL

Alt

Crawling:

XML & HTML Sitemaps,

txt

Anchor Text,

Internal Linking

SEO Webmaster Tools

Google Console

Ranking

SEO – Off Page Techniques

What is Off Page Optimization?

What is Domain Authority?

What is Page Authority?

Importance of Domain and Page
Authority

Difference between on Page and Off
Page

Major Optimization Techniques:

Importance of Back links and
Citations in SEO

Link Building Techniques

Directory Submission

Classified Posting

Social Bookmarking

E- Mail Marketing

Search Engine Marketing

Image Submission

Video Submission

Document Submission

Press Release

Setting up Blog

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google
Panda, Penguin and EMD Update

How to recover your site from
Panda, Penguin and EMD

SMM Social Media Marketing

What is social media marketing?

How is it important in business?

How can social media be integrated
with the website?

Case studies on various social
media platforms

Setting up a vision, mission &
goals for social media optimization

Social Media Marketing

Facebook

Campaign Development

Audience Insights

Ads Manager & Ad Auctions

Facebook Canvas

Twitter

Setup & Customization

Ads Manager & Ad Formats

Campaign Development

Ad Auctions & Campaign

Optimization & Analysis

LinkedIn

Setup & Customization

Page, Affiliate & Showcase

Campaign Development

Content Ads, Sponsored In Mail’s

Targeting & Analysis

Instagram

Platform Principles

Instagram posts & Ad Formats

Campaign Objectives & Ad
Buying

Analysis

YouTube

Creation of user profile

Creation of company profile

Integration of social buttons

How to post videos

How to give keywords for video to
appear top

in search results

Video advertising

Socialbook Marking

What is socialbook marking?

Role in search engine
optimization?

SEM Search Engine Marketing

Search Engine Advertisement,

PPC and Display Advertisement

Strengths of Pay-Per-Click

keyword Research

Research Tools

Search Campaign Process

Keyword Selection

Ad Copy

Landing Pages

Targeting

Budgets

Scheduling

Display Networks

Campaign Management

Conversion Tracking

Conversion Metrics: CPA, CTR

Bidding

Analytics

Laws and Guidelines

Display Advertising

Mapping Marketing Objectives to
Display Targeting Methods

Display Ad Formats & Tools

Additional Advanced Targeting
Options on Display

Remarketing & Four Types of
Remarketing

Four Major Ways to Remarket
(Custom, Dynamic, Customer Match, RLSA)

Reports & Optimizing Display
Campaigns

Mapping Display Targeting Methods
to Marketing Objectives

Advanced Targeting Methods

Google AdWords

AdWords Account Setup

Creating AdWords Account

AdWords Interface Tour

AdWords Dash Board

Billing in AdWords

Understanding Ad Auction, Ad
Position, Ad Rank & Ad Formats

AdWords Terminologies

Account UI and Navigation

Google Analytics

Introduction to Google Analytics

How Google Analytics works

Understanding Google Analytics
account structure

Understanding Google Analytics
insights

Understanding cookie tracking

Types of cookie tracking used by
Google Analytics

Starting with Google Analytics

How to set up analytics account

Understanding bounce & bounce
rate

Difference between exit rate &
bounce rate

How to reduce bounce rate

How to integrate AdWords and
Analytics account

Measuring performance of marketing
campaigns via Google Analytics

What is link tagging

How to view customized reports

Monitoring track sources

Monitoring track behavior

Taking corrective actions if
required

Search Engine Advertisement,
PPC and Display Advertisement

Strengths of Pay-Per-Click

keyword Research

Research Tools

Search Campaign Process

Keyword Selection

Ad Copy

Landing Pages

Targeting

Budgets

Scheduling

Display Networks

Campaign Management

Conversion Tracking

Conversion Metrics: CPA, CTR

Bidding

Analytics

Laws and Guidelines

Display Advertising

Mapping Marketing Objectives to
Display Targeting Methods

Display Ad Formats & Tools

Additional Advanced Targeting
Options on Display

Remarketing & Four Types of
Remarketing

Four Major Ways to Remarket
(Custom, Dynamic, Customer Match, RLSA)

Reports & Optimizing Display
Campaigns

Mapping Display Targeting Methods
to Marketing Objectives

Advanced Targeting Methods

Google Ads

AdWords Account Setup

Creating AdWords Account

AdWords Interface Tour

AdWords Dash Board

Billing in AdWords

Understanding Ad Auction, Ad
Position, Ad Rank & Ad Formats

AdWords Terminologies

Account UI and Navigation

Google Analytics

Introduction to Google Analytics

How Google Analytics works

Understanding Google Analytics
account structure

Understanding Google Analytics
insights

Understanding cookie tracking

Types of cookie tracking used by Google
Analytics

Starting with Google Analytics

How to set up analytics account

Understanding bounce & bounce
rate

Deference between exit rate &
bounce rate

How to reduce bounce rate

How to integrate AdWords and
Analytics account

Measuring performance of marketing
campaigns via Google Analytics

What is link tagging

How to view customized reports

Monitoring track sources

Monitoring track behavior

Taking corrective actions if
required

Email Marketing

Campaign Process

Email Design

User Behavior

User Characteristics

Email Copy

Email Structure

Email Delivery

Email Systems

Filtering

Measurement

Key Terms and Metrics

Split Testing

Affiliate Marketing

What is affiliate marketing?

Affiliate marketing history

How is it important in digital
Marketing?

Changes in affiliate marketing
industry over the year

Purpose/Where and why is Affiliate
Marketing used

Resources required to get started
with Affiliate Marketing

Overall Affiliate Marketing Budget
and strategy planning

Facts and Current industry numbers
for Affiliate Marketing industry

Affiliate Marketing tools

How Affiliate Marketing Websites

Lead Management

Setting up a lead management
system

What are Landing Pages?

Conversion Rate Optimization

What is Lead Generation?

Growth Hacking

Nurturing the leads Growth

Online Reputation Management

What is online reputation
management?

Why online reputation management
is need of hour?

Understanding ORM scenario

Tools Used in ORM

How to deal with criticism online

How can you manage backlash,
issues or complaints online?

How can you build positive
perceptions for your brand on digital?

Best examples of online reputation
management

Influence Marketing

What is Influence marketing?

How it is important in digital
Marketing?

Examples of Influence Marketing

 

On Page SEO & Off Page SEO

Keyword Research

Creating Sitemaps

Creating Robots File

Link Building

White Hat – Black Hat – Grey Hat

Search Engine Marketing (SEM)

Learning Outcomes:

You will have in-depth understanding of Search Engine Marketing.

You will have hands-on experience creating, running, reviewing and optimizing Google Ads campaigns for a local business/firm.

You will learn different tools that can be used to create and optimize effective Google Ads campaigns.

INTRODUCTION TO SEM – CASE STUDIES

INTRODUCTION TO WEB ANALYTICS

WHY SOCIAL MEDIA?

LEAD GENERATION WITH SMM

Introduction To Digital Marketing

What is marketing?

How we do marketing?

What is digital marketing?

Benefits of Digital Marketing

Digital marketing platforms and strategies

Defining marketing goals

Latest digital marketing trends

Introduction to search engines & SEO

How the search engine works?

Components of search engines

Basics

What is Search Engine’s Algorithms?

How Algorithms Works?

Why a Search Engine needs to update its Algorithm?

Search Engine Penalties and Recoveries.

Why a Search Engine penalizes a Website?

Advanced

How to optimize your site for Google Hummingbird Algorithm?

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda,Penguin and EMD Update?

How to recover your site from Panda, Penguin and EMD?

Website Audit & Competitor Analysis

What, Why and How!

Use of Website Analytic Tools

Tracking Top Analytic Reports

Using Google Webmaster Tools

Using Bing Webmaster Tools

XML Sitemap for Search Engines

Robots.txt

Incoming Link Analysis

Google Webmaster Tools

Website Domain Authority

What is Domain Authority?

Competitor Analysis

Keyword Research And Competition

Introduction to keyword research

Types of Keywords

Keyword research methodology

Business analysis and categorisation

Google keyword planner

Market research and analysis

New keyword ideas

Competition analysis

Finalising the keywords list

On-Page Optimisation

Introduction to on page

What is webmaster tools?

Verification process in webmaster tool

Selecting target location

On page analysis methodology

Fundamental on page factors

Website speed

Domain name in SEO

URL optimisation

Title tag optimisation

Meta tags optimisation

Content optimisation

Site maps generation

Using robots .txt in website

Redirecting techniques

Canonical links

Rich snippets

What are Meta Tags?

Keyword Research with Google Keyword Planner.

Image Naming, Image Title and ALT Tags Creation

Redirection TagsHeadings Tags {H1 to H6}

What is Content Writing?

SEO Friendly Content Writing

Anchor Text, Link Title

Robots.text file use and creation

HTML Sitemap creation

XML Sitemap Creation or text sitemap

Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)

Off-Page Optimisation

What is link building?

Why Backlinks are Important?

How to Get Backlinks?

Difference Between Do-Follow and No-Follow Backlinks

Types of linking methods

Link building methodology

Link analysis tools

Directory submissions

Local business directories

Social bookmarking

Using classifieds for inbound traffic

Question and answers

Blogging and commending

Guest blogging

Search Engine Submissions

Press Release writing and submissions

Classifieds posting

Forum Posting

Social Networking

Local SEO

What is local SEO?

Importance of local SEO

Submission to google my business ( Google Maps)

Completing the profile

Local SEO ranking signals

Local SEO negative signals

Citations and local submissions

SEO reporting

Website keyword position analysis

Website landing page(URLs) position analysis

Website monthly report

Google Adwords PPC Advertising

Introduction to paid marketing

Google account setup

Interface tour and linking settings

Account structure

Campaigns settings

AdGroup setup

Keyword match type

Keyword research tools

Understanding ad options

What is quality score?

Factors to improve quality score

Types of CPC’s

Bidding strategies

Ad formats

Ad guidelines

Ad extensions

 

Introduction to
Digital Marketing

301 Redirection

404 Not Found

6 Tips to Leveraging Remarketing and
Increasing Your Bottom Line

Ads Type

AdSense,
Blogging and Affiliate Marketing

Adwords account and campaign basics

Adwords Bidding and Budgeting

Adwords Targeting and Placement

Adwords Tools

Alexa Rank, Domain

Analysing and tracking Your Email Marketing
Strategy

Anchor Links Optimization

Article Submission

Automate and Integrate Marketing Processes

Bidding Strategies

Blog Commenting

Blogs for Business

Branding On LinkedIn

Build Advertising Strategies

Build E-mail Lists

Building Email Lists by Quantity

Channel Creation

Choosing the Right DSP

Classifieds Submission

Competitor Keyword Research and Analysis

Concepts about SMO

Content Duration

Content Keyword

Content Keyword Optimization

Content
Marketing

Conversion Tracking

Conversion Tracking and Reporting

Corporate reputation in the digital age

CPC vs. CPM vs. CPA

Crafting an Email

Create a directory structure (also called
site map)

Create a sketch of the pages you intend to
create

Create Landing Pages

Creating Advertising Campaigns

Creating Sitemap XML/HTML

Creating Strong Profiles on Twitter

Database Management and Lead Generation

Define Key Performance Indicators (KPIs)

Define your target audience

Definition of
digital marketing

Design and refine the look and feel of the
site

Determine the Primary Goals & Objectives
of Your Website

Difference between
traditional marketing and digital marketing

Difference between White Hat and Black Hat in
SEO

Different platforms
for digital advertisinga

Digital marketing
platforms

Digital Media
Planning and Buying

Directory Submission

Dos and Don’ts in Link Building

Driving Traffic to the Blog

E-Commerce Management

Email Marketing

Facebook Advertising and Its Types in Detail

Facebook Analytics

Facebook Optimization

Facebook Optimization

Facebook, LinkedIn, YouTube, Pinterest

Fan Page vs. Profile vs. Group

Finding your Focus Keyword

Focus on Consistent and Unique Content

Focus on Conversions

Followers, Retweets, Clicks, Conversions,
HashTags

Google Processing

Guest Blogging

Header Tags

History and
evolution of digital marketing

How does digital
marketing fulfill the definition of marketing?

How Has Digital
Marketing Evolved?

How online has changed the media cycle

How Remarketing Works

Identify Target Audience and Convert Goal

Image Optimization

Image Optimization

Image/Video Sharing

Implement User-Generated Content

Improve Your Social Media Strategy

Incorporate Remarketing in Your Digital
Marketing Strategy

Increase E-commerce Search Usability

Increasing ROI through LinkedIn Ads

Individual Profile vs. Company Profile

Instagram Optimization

Internal Linking

Internal Linking

Introduction

Introduction about Search engine

Introduction to Blogs

Introduction to Email Marketing

Introduction to online advertising and
adwords

Introduction to Social Media Networks

Keyword research
and Website Analytics

Landing Page Optimization

LinkedIn Optimization

Local Business Listing

Local Business Listing

Location-based marketing​

Making a Compelling Personality for Your
Content

Managing reputation online

Marketing on LinkedIn Groups

Meta Data Optimization

Mobile Marketing

Mobile-friendly content

No-Follow and Do-Follow

Off Page
Optimization

On Page
Optimization

Online
Reputation Management

On-site and in-app support

Opportunities

Optimize Shopping Cart Functionality

Optimizing Performance

Opt-in forms

Organic and Inorganic Results

Organize your concepts and materials

Pay-Per-Click
(PPC) Advertising

Performance Monitoring and Conversion
Tracking

Personalize campaigns

PPC Basic

PPT Submission

Press Release Submission

Protecting a Reputation: when it goes wrong,
crisis response

Pulling together
the five forms of segmentation for digital marketing -personas

Quora Blog

Remarketing

Report Generation on Post Reach

Reports

Reputation and participatory culture

Responsive Design

Responsive site design

Right Hashtag for your post

Robot.Txt

Schema.org

Search Engine
Optimisation (SEO)

Search Engine Submission

Search for Related Keywords

Search Network  Display network

Searching Long Tail Keywords

Searching Question Keywords

Segmentation
strategies for digital marketing

SEO Fundamentals and Concepts

Setting up Blog with Own Content

Setting up your blog

Shopping Ads

Social Bookmarking in SEO

Social media advertisements

Social Media connect

Social Media
Marketing (SMM)

Social Media Optimization

Social Media
Optimization (SMO)

Social Media Website Types

Step by step instructions to Monetize Your
Blog

Text message marketing

The 4ps of
marketing and their implications for digital marketing

The Benefits of Remarketing

The Differences between Media Buying and
Media Planning

The Different Types of Remarketing

The Media Buying Process

The Media Planning Process

Towards best practice reputation management

Track Progress and Review Strategy Regularly

Tracking Script

Try Personalizing the Home Page

Twitter Optimization

Types of digital
marketing approaches – pull and push digital marketing

Types of Link Building

Types of online
presence

Universal App Ads

URL Canonicalization

URL Optimization

Use High-Quality Photographs and Good Product
Descriptions

Using Email Marketing Software

Video Ads

Videos and GIFs

Voice search

Web Remarketing

Webmaster Tools: Very important for Indexing

Website Indexing

Website Planning
and Creation

What is digital
marketing?

What is Keyword Research?

What Is Media Buying?

What Is Media Planning?

What Is Remarketing?

Who needs digital
marketing services?

Why is digital
marketing important?

Why is Keyword Research So Important in SEO?

Working Methodology

Writing blog post

YouTube Optimization

Digital Marketing Overview

Introduction To Digital Marketing

Benefits Of Digital Marketing

Comparing Digital And Traditional Marketing

Digital MarketingProcess in Details

Types of visibility

Increasing Visibility

Visitors Engagement

Bringing Targeted Traffic

Converting Traffic into Leads

Conversion Types

ConversionProcess

Website Creation & Planning

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Optimization (SMO)

Social Media Marketing (SMM)

Email Marketing

Online Reputation Management (ORM)

Web Analytics

Lead Generation

Affiliate Marketing

Content Marketing

Google Adsense

• About Search Engines (Google.com, Yahoo.com, Bing.com)

• Website Design & Development using WordPress

• Advanced SEO with HTML (Onpage, Offpage, Blogs, Content Optimization)

• SEM, Pay per Click (PPC), Google Adwords, Yahoo & Bing Ad center

• Social Media Marketing (Facebook, Twitter, Linkedin, Google plus)

• Email Campaigns & Affiliate Marketing

• Google Analytics, Google Adsense & Google Maps (Local SEO)

• Youtube Video Advertisements, Mobile Apps Promotions

• Display Advertising, Online Reputation Management

• Google Tag Managaer, Google Search Console

• Shopping Ads, Gmail Ads, Remarketing Campaigns,

• Google Analytics, Google Adwords and Facebook Certification

• Bing, Hootsuite, Hubspot & Inventateq Certification

• Artificial Intelligence for SEO, PPC, Social Media

• Artificial Intelligence ai Tools for Content Creation and Marketing

• Quora Ads, Tik Tok, Hello App Advertising

• Google Optimize, ad-hoc A/B testing

• Influence Marketing